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B088 - Edition 2,000
Pears
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B088 - Edition 2,000 |
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Pears |
| An early entrant into the quality soap business
was Andrew Pears. A West Country man who had opened a barber's shop in Gerrard
Street, Soho, Pears became interested in the production of better quality soap.
In 1789, he commenced production of a transparent soap at a factory in Wells
Street, off Oxford Street. In 1835 his grandson, Francis Pears, joined him in
the business to form A&F Pears. The company was awarded the prize medal for soap
at the Great Exhibition in 1851. A factory was opened at Isleworth in 1862. In
1865 the son of Francis Pears, Andrew, joined his sister's husband Thomas
Barratt who was a pioneer of modern advertising and business management,
investing funds in the promotion of his product as an aid to health and beauty.
His promotional campaigns included use of the painting Bubbles by Sir John
Everett Millais, which became the most famous poster in the country, and the
introduction in 1897 of 'Pears Shilling Cyclopedia'. Many millions of copies of
this annual publication have been sold and it remains in print. Barratt has been
called "the father of modern advertising" and his initiatives propelled Pears
Transparent Soap to the status of a major manufacturer of product at home and
overseas. Following his death shortly before the 1914-18 war, A&F Pears Ltd
joined Lever Brothers and production was later moved to Port Sunlight.
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