BULL130 J Sainsbury Oxford Diecast

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130 - Edition 28,000

Sainsbury Cereal

Sainsbury's started in a dairy at 173 Drury Lane. John James Sainsbury had six sons and the family built a reputation for quality and good prices. The first branch opened in 1873 in Kentish Town and several more opened over the years selling many delicacies such as cooked meats. The braches were very distinctive with marble topped counters and green and cream wall tiles.

John Sainsbury died in 1928 and his wife followed just six months later. At the start of the Second World War the shops had grown in number to 250. At this time business was bad as rationing meant many items were unobtainable and Sainsbury image was all about quality, during this time its sales suffered greatly.

Sainsbury grew to become the UK market leader in the late 1980's but was overtaken by Tesco's a decade later.

Part of a Sainsbury promotion - see Sainsbury The others vehicles offered were

031 Thornycroft Bus

063T Model T Truck - Churns

064T Model T Truck

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