CIG065 Red Label

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CIG065 - Edition 2000

Red Label

The name Wild Woodbine had originally been used for a relatively minor brand of smoking tobacco for export. It was one of the first mass-produced, low priced cigarettes manufactured on the new Bonsack machines bought by Wills from James Bonsack. It was the only machine that could deliver the cost and speed required to produce the volumes demanded. In 1891 53 million were produced and two years later this output had trebled. The distinctive Woodbine pack was shown by us first on CIG007 which we launched nearly five years ago and sold out within the first year of release.

The Woodbine Red Label brand incorporating a certain amount of cheaper Commonwealth leaf, was introduced in May 1939, after the price of Woodbine had gone up for the first time in nineteen years. The Red Label brand was intended for sale at the old price in vending machines, but did not catch on and was withdrawn in November 1942, when prices had to go up again.
The design of the original Woodbine pack changed little for the first fifty to sixty years, but in the 1950’s the inverted commas around Woodbine were removed and soon after ‘Wild’ was removed and by 1966 all that was left of the original design was a sprig of vegetation on two colour flat stripes. CIG065 is a Bedford with an edition of 2,000.

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