CS030 Zebra

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CS030 - Edition 1500

Zebra

Back in 1890, without the sophistication of mass advertising the launch of a new product required plenty of manpower. Local gangs were employed with the sole purpose of ensuring everybody was aware of the new product. When Zebra grate polish hit the shelves, the first towns chosen were Sheffield, Bradford, and Leeds with the distribution of samples going to the best houses in the residential districts. After this was completed the gangs moved on to the working class houses, however they were only given tickets which were redeemable at the local grocery store. The larger the house then the more samples you’d get, the logic being that too small a sample would be inadequate to sample the product. Small shops were given advertising material including glass mirrors and metal signage. Servicing of these often took place every three months - re-painting and maintenance, was undertaken by a body of 'renovators' employed by the company. I suppose it is for this reason that we see so many well preserved examples of tinplate adverts. Once the towns had been well covered local agents were appointed to ensure the sales continued whilst the gangs moved on to new towns to start the task all over again.

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