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CS035 - Edition 2,000

 

 

CS035 Bovril - click for HI RES

 

 

Bovril

   When World War Two ended in May 1945, the makers of Bovril produced an advertising poster to celebrate Victory in Europe. Bovril was a popular drink then, just as it is today, and most housewives would keep a jar in their kitchen cupboard because it was so useful. A spoonful of the thick, salty paste mixed with hot water makes a drink that tastes of beef. It can also be used to add flavour to soups and stews, and children in the 1940s loved to spread Bovril on their bread or toast. But it was invented long before the start of the war. Its history goes back to another battle in the 19th century when the Germans beat the French. They blamed their defeat on not having enough food. A Scotsman, John Lawson Johnston, was given the job of getting beef for the French army. But Britain didn't have enough supplies, so he came up with the idea for a liquid beef drink. Johnston called it Bovril after "bos," which means an ox in Latin, and "vril" which was the name of an energy fluid in a book that he had read.  Order this item now

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