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CS043 - Edition 2,000

  Weetabix

Although regarded as a traditional British company, the cereal itself was invented in Australia in the early 20th century, at around the same time that WK Kellogg was experimenting with wheat cereals in America. Frank George, established the company in Britain in 1932, but didn’t have the rights to the product in Australia, New Zealand and South Africa. In those countries, it is owned by a separate company - Weetbix, spelled without an "a". The wheat was originally also imported from Australia but prices movements in the 1970s forced the company to switch to local suppliers. According to Taff “it’s the secret of my success - I eat four every morning” !