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CS048 - Edition 2,000

  Polo

Rowntree launched the Polo Mint in 1948 with an aggressive marketing strategy and became known for their slogan and the shape of their mints, especially in the UK. - ‘The mint with a hole’.
Rowntree merged with Mackintosh and in 1988 Nestle bought them out.
Over the years several variations of the Polo have appeared. Some of these have been successes, where as others have flopped - none have been as successful as the original Polo mint.
Spearmint: This variation had a strong spearmint flavour and aroma. The sweet had turquoise flecks on it.
Fruit: This variety had different fruit flavoured Polos in one tube. These Polos were not mints but boiled fruits. Flavours included were strawberry, blackberry, orange, lemon, and lime.
Sugar free: The sugar free version of the Original Polo. Suitable for diabetics and children.
Polo Holes: Nestlé experimented with this variation for a while. It was the original Polo flavour in the shape of the hole from the middle of the sweet.
Mini Strong Polo’s: These were tiny Polos (about 1 cm in diameter) with a strong minty flavour. They were packaged in a box shaped like a Polo Mint. They were also available in a not so successful orange flavour.
Smoothies: These came in flavours such as blackcurrant, sunshine fruits and strawberry and were creamy.
We show an advert from the sixties on the side of our Model A van.