THE PRODUCTIONS of the

Fifty years ago a little shop opened in Leadenhall Street in the City of London, and State Express cigarettes were born. It is not a very long time ago. It is a very short time in which to build up a world-wide reputation for Virginia cigarettes of the finest quality.

But there’s really no magic in the phenomenal rise of State Express. There are only the mundane qualities of skill, hard work, and a passionate devotion to the ideal that State Express 555 should be the “ best cigarettes in the world” ; and not the most expensive. You cannot smoke one of these cigarettes without realising that you are smoking something quite outside the ordinary category. Everyone who has ever smoked a State Express 555 will agree on that point.

Here is a cigarette far above the common run.

THE HOUSE OF STATE EXPRESS

210   PICCADILLY, LONDON, W. I

FACTORY AND ADMINISTRATIVE OFFICES

WORSHIP STREET,  LONDON,  E.C.2