Release Programme 2 2017 and Hidden Messages from the Past.

As many of you know Oxford makes three release programme announcements each year. Roughly the end of January, end of May and end of September. Back in 2007 the original plan was for four releases a year, but we found that this cycle was just a bit too fast. Throughout these announcements there have been hidden messages within these programmes.

As each release approaches, I receive many emails as the excitement builds, and of course we are nearing one of these now. I often get asked about the straplines which appear on our catalogues, they are a lot deeper than many understand. Here I will try and give you a better understanding on Oxfords movement from what was predominantly promotional diecast items 10 years ago, to the hobby market we are in today; it wasn’t an accident, it was a long term calculated plan and the first part of the Journey was made with this statement.

You wil have seen this on our catalogues between 2008 and 2012

In 2006 I published the book A Journey Through Time, this covered the period of my journey up until 2006, just as we were entering 2007. If you look closely at the bottom of the front cover of that book you will see these words very faintly under the words 'by TAFF'.

In 2007 the first of the catalogues started releasing with A6 and A5 sizes. If you can find the A6 copies follow the sequence of releases. I show here copies.

The first catalogue in 2007. The front cover shows the intent ' Making The Small Great'.

We were small and relatively unknown, but we will become great. The rear shows the feint words 'The World is Waiting'

The second catalogue in 2007. The front cover stating that the 'Game Begins', because business is a game.

The rear showing the words 'The World is Waiting' now more brightly.

The third catalogue in 2007. The front cover stating that ' Who cares Wins', because I care - I will win. 

The rear adds an additional message 'Taking on the World', because that is exactly what I plan and you will see it in our catalogues today.

The fourth catalogue in 2007. The front cover stating that 'The Battle Begins', because that is what I have done to build Oxford - I have battled.

Also note the third additional line 'What is this world', the 'world' in small letters.

The last line of the Journey is hidden elsewhere.

We are currently

You will have seen this on our catalogues since 2012

So with those mind provoking thoughts, what about the new programme, what will be in it, to help you better understand I can give you today the following information.