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The Mercury car marque was created in 1938 by the Ford Motor Co to fit into the range between Ford and Lincoln, offering style at a price not much higher than a Ford, a rival to Oldsmobile and Buick. The formula worked; sales soared, only stopped by the war. The Mercury eight of 1942 returned to production with only minor modifications in 1946. By 1950 a million Mercurys had been sold. A 1949 Mercury custom featured in 'Rebel Without a Cause', with James Dean in 1955. The Mercury Sun Valley from 1954 had a remarkable green-tinted Plexiglas half-roof. The 1957 Mercury Turnpike Cruiser hardtop had a 'Breezeway' roll-down rear window. rnIn 1960 the Comet and Meteor compacts were launched. The Mercury Marauder was launched in 1963, reaching its zenith with the 1969 X100 model. The name was revived in 2003. The Cougar was added in 1967, a more upmarket version of the Mustang, not deleted until 1988. In the 1970s oil crisis, Mercury marketed the smaller European-built Capri and Bobcat. In the 1980s the Mercury Lynx, Grand Marquis and Sable all appeared. In 1985 a sub-brand was introduced; the Merkur. It marketed European Fords, including the Sierra XR4Ti and the Scorpio, but the concept was not a success and it was dropped in 1989. In the 1990s the Mercury Villager mpv and Mountaineer suv were aimed at younger buyers. In the 21st century Mercury produced the Milan and Mariner, but in 2010 Ford announced that the Mercury range would be discontinued.
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