AUTO REVIEW AR63 200 Years of Peugeot By Rod Ward

Product Code: AR63

£5.95
£5.95

The story of Peugeot is a text-book example of how a business can survive if it quickly adapts to new market situations. In the early 19th century there was a fashion among aristocratic ladies to wear crinolines, but the dresses were supported on expensive whalebone frames. The Peugeot family made wire frames in their metal works, enabling large numbers of less wealthy ladies to follow the fashion. When that fashion faded, Peugeot steel rods were used for umbrella spokes, then for bicycle wheels, in the 19th century cycling craze. But why just sell the rods? So Peugeot made the wheels. Then, why just sell the wheels? So Peugeot made their own bicycles from 1882. Cars were first made in 1890, the product for which the company is renowned today. After the Second World War Peugeot cars gained a worldwide reputation for sturdiness and reliability, enhanced by rally and racing successes over the following decades. There were also stylish cabriolets and coupes built in Italy by Pininfarina, but when Peugeot decided to take all design back in-house they lost their edge on style. In the 21st century, like other car makers, Peugeot had to introduce cutbacks and efficiency programmes to return the firm to profitability. A new design supremo was given the task of making Peugeot cars which would once more be beautiful and desirable. The future presents a challenging environment for Peugeot; it will be interesting to see how the company meets that challenge.

Delivery Information

Orders can be placed online, by phone or by post. The UK Postal address for orders is: Oxford Diecast Ltd, PO Box 363, Southampton S014 0TJ

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USA: £6.95

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You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please contact our customer services team on 023 8024 8850

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