AUTO REVIEW AR110 Honda Album By Rod Ward

AUTO REVIEW AR110 Honda Album By Rod Ward

Product Code: AR110


Surely everyone knows that Honda is the largest motorcycle manufacturer in the world, and that it has held that position since 1959. The firm had already produced ten million two-wheelers by 1968, and by the 1980s it was making three million every year. The grand total of all bikes sold exceeded 100 million by 1997 and the total number of Super Cubs (‘Honda 50s’) alone passed the 50 million mark in 2006. Honda is also the biggest producer of internal combustion engines for all purposes, making 14 million per year for many decades. With such a cascade of big figures, Honda car production looks modest by comparison, but the company is the ninth biggest car manufacturer in the world, its products made in 20 countries and sold in 150 countries. Among its highly-successful overseas divisions, the British operation produced its two millionth car in 2008. But this is not just a tale of big statistics, it is the story of Soichiro Honda and Takeo Fujisawa, and their struggle to put Japan on wheels after the devastation of war. The high standards they set became the guiding philosophy of a world-ranking company. The Honda company was always aware that they were latecomers in their chosen fields, in Japan as well as in other markets. They had to spend more on research and development than their competitors; 5% of turnover, compared with a more typical 3% to 4%. Nothing came easy to Honda designers and engineers, but advanced solutions could eventually be achieved through frustrating processes of trial and error. They were given unusual freedom, for this industry, to choose their own projects and stay with them for as long as it took to get the right results. Those results speak for themselves; the Honda brand is respected worldwide in the 21st century for its technology, and by 2014 global production totalled almost five million vehicles per year. This production level will continue to rise, for as long as Honda make products people really want and need. This publication describes Honda two-wheelers, cars (including Acura, NS-X and others), racing cars, commercial vehicles, power products (tractors, mowers etc) and Hondajets.

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Orders can be placed online, by phone or by post. The UK Postal address for orders is: Oxford Diecast Ltd, PO Box 363, Southampton S014 0TJ

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USA: £6.95

Rest of the World: £6.95

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You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please contact our customer services team on 023 8024 8850