Oxford has partnered with Whitby Morrison for many years, today we have one of the largest ranges (if not the largest) range of ice cream vans available. It was founded back in 1962 by Bryan Whitby. The company is headquartered in Crewe, Cheshire, England, and has a global presence, with customers in over 50 countries.
It is known for its innovative designs and high-quality workmanship. The company's ice cream vans are designed to be both efficient and user-friendly, with features such as direct drive refrigeration systems, easy-to-clean surfaces, and ample storage space.
The company's history is one of innovation and growth. In 1965, Whitby Morrison filed a patent for its direct drive system, which eliminated the need for a separate generator to power the ice cream van's refrigeration units. This system was a major breakthrough in the ice cream van industry, and it is still widely used today.
In 1989, Whitby Morrison acquired the Electrofreeze business of Morrison Industries, which made it one of the largest manufacturers of ice cream vans in the world. The company continued to grow in the 1990s and 2000s, expanding its product range and international reach.
Today, Whitby Morrison is the world's leading manufacturer of ice cream vans. The company produces a wide range of vehicles, from traditional ice cream vans to mobile cafes and catering vehicles.
This Oxford model is 1:76 scale and comes on a plinth, with a clear case lid and Oxford wrap.