AUTO REVIEW Cord Corporation by Rod Ward

Product Code: AR117


Tags: / /

Errett Lobban Cord, born in 1894 in Missouri, was a super-salesman brought in to rescue the ailing Auburn car company. He soon took control of the firm, then he acquired Duesenberg, the top US luxury car maker of the period. He also took over Lycoming, who made the engines, plus coachbuilders and makers of other car components from axles to springs. EL Cord seems to have been very personable; not only did potential buyers find his approach irresistible, his employees were loyal, though he paid poor wages. He recognised his own lack of specialist expertise, always choosing to employ the best person for the job: managers, designers or engineers. This publication moves from one personality to another, among the many gifted people to whom Cord chose to give his support. He launched a car marque under his own Cord name, took over the firm which made and operated Checker cabs, and diversified into aircraft manufacture with Stinson, Vultee and Avco, then into airlines when he created American Airlines. Not satisfied with cars and aviation, EL Cord also acquired a major shipbuilding firm and became a principal shareholder in a railway company. At one time or another, Cord was said to have controlled over 150 companies, but we don’t go into detail about them all here, only those of most interest to Auto Review readers. When his original empire collapsed in the late 1930s, EL Cord went on to own radio and television stations, and to invest in property, coal mines and even livestock. Opinion was divided as to Cord’s character; a visionary, a charlatan, a financial genius, a stock manipulator? During the Great Depression Cord lost interest in his transport-related empire, which was subject to restrictions by the US authorities, so it was dismantled in 1937. He never believed in looking back, always forward, and he went on to build another fortune and to become a respected legislator as a State Senator in Nevada. EL’s principal legacies in the 21st century are the Auburn-Cord-Duesenberg Automobile Museum, located in his old art deco headquarters in Auburn, Michigan, and the hundreds of Auburn, Cord and Duesenberg cars lovingly preserved around the world. For publication in 2016 Q1

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.


We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Recently Viewed Products